“Ponpare Mall” and Chapter8 collaborate to develop a new application “LOOK” aimed at foreign tourists in Japan Allows easy info checking on “Things” sold in Japan, in their native languages



Recruit Lifestyle co., ltd.
Chapter8, Inc.

Recruit Lifestyle Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Ken Asano), which operates the online shopping site “Ponpare Mall,” has joined hands with Chapter8, Inc. (Chapter8; Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Hayato Takano) and jointly developed an application “LOOK” that provides tourist visitors to Japan with information in their native languages about Japanese products. As such, we wish to inform of the following.

▼ Download “LOOK”

▼ Ponpare Mall


“LOOK” is an application that allows foreign tourists in Japan to understand information about Japanese products in their own native language, and share the information with friends and family back in their home country. It aims to clear up the awkwardness between foreign tourists who do not speak Japanese, and stores in Japan that are not able to deal with foreign languages. Initially it will be able to handle English, Chinese (Simplified, Traditional), Korean, Thai, Indonesian, and Japanese.

Foreign tourists in Japan can see product descriptions in their own languages by using the application to scan unified-standard JAN codes (bar codes). Correctly understanding product information doesn’t only make it easier for them to buy the products, but instead of taking their own pictures and typing in explanations when buying souvenirs or serving as a buying agent for others, pictures and explanations in their native language can be immediately shared. Stores can reduce customer service costs, and sales revenues from foreign tourist purchases can be expected to increase.

Additionally, if a customer lives in one of the countries serviced by the “Jselection” buying agent service operated by Chapter8, that customer can use “Jselection” to order products that are viewable on its site. “Jselection” is a site that allows purchases from overseas of products being sold on “Ponpare Mall” in Japan. Stores opened on “Ponpare Mall” do not cost any new fees nor require extra effort, and products aimed at Southeast Asia are being introduced. Serviced countries are China, Taiwan, Hong Kong, Thailand, Indonesia, Singapore, Malaysia, and the Philippines. In addition to English and Chinese languages, Thai and Indonesian are also covered, and customer support and listed exchange rates for each country are used.
▼ For ”Jselection”

[About the application]
Name: “LOOK”
OS: iOS, Android
Categories: iOS/Travel, Android/Travel & regions
Price: Free
Download site: http://look-goods.com


▲ Illustration of “LOOK” application

About Chapter8

Name: Chapter8, Inc.
Address: 3-25-18-217 Jingumae, Shibuya-ku, Tokyo, JAPAN
Website: http://www.chapter8.jp
Established: March 25, 2015
Capital: 6 million yen
Representative: Hayato Takano
Main businesses: Inbound marketing, support for e-commerce companies in Chinese territories and Southeast Asia


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